fashion revolution


Tomorrow, April 24th  is the Fashion Revolution Day. An initiative yearning for an ethical and more responsible fashion. A year has passed since the collapse of the Rana Plaza in Dhaka, Bangladesh, killing and injuring thousands workers. This is not the first time you hear about “accidents” in textiles factories in the country. Five months before the collapse, 100 people died in a fire.

The Fashion Revolution Day is a movement that has spread in more than 50 countries, which is using this sad anniversary to raise global awareness. There was a documentary on BBC not that long ago where journalists went under cover and filmed the working conditions in these factories. It was horrifying: women were shaken and insulted by their bosses, long working hours, no health and safety etc. The whole point is to stop turning a blind eye to this situation.

I love a good bargain and I am sure you do to, but next time you get all excited because you found a dress in a high street shop that is oh-so-cheap then you might realize that this item hasn’t been made in the best conditions.

This is not to make us feel guilty at all, but for us to ask brands “Who made the clothes?” OUR clothes. That they, for example, add ethical guidelines in their contracts and refuse to use factories that are not compliant.

So what do you have to do on this F.R.D? Simple! Just post a picture on Instagram of yourself wearing your clothes inside out with the label visible and tag @Fash_Rev and use the hashtag #insideout.

Let’s be Self(ie) conscious!



More info on the Fashion Revolution website



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